Introduction To Household Cleaning Products

Household cleaning products are items that improve the hygiene of the home environment through chemical or physical methods. They include chemical products such as laundry detergents and disinfectants, as well as physical cleaning tools such as mops and brooms. Based on the place of use, they can be divided into household and public cleaning products. Their main functions include stain removal, sterilization, and cleaning of multiple surfaces. Product categories cover cleaning agents specifically for kitchens, bathrooms, and guest bedrooms, as well as tools made of different materials such as wooden mops and sponge mops.

The Chinese household cleaning product market grew continuously from 2015 to 2023, reaching 55.61 billion yuan in 2023, and is projected to reach 70.03 billion yuan in 2028. Consumers focus on ingredient safety (57.4%), odor (47.4%), and environmental friendliness (46.4%) when purchasing, driving the industry towards non-toxic and biodegradable materials. Smart home devices such as robotic vacuum cleaners are rapidly gaining popularity, and online channels have become an important sales channel. At the policy level, the national standard "Green Product Evaluation - Washing Products" guides industry development, and enterprises focus on five key areas: green environmental protection, and specific application scenarios.